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Crafting a Compelling Employer Value Proposition (EVP)

In the competitive landscape of talent acquisition, your Employer Value Proposition (EVP) is your ace in the hole. It’s what makes your company stand out to potential candidates and is a key driver in not only attracting but also retaining top talent. But crafting a compelling EVP is more than just a marketing strategy; it’s about genuinely understanding and showcasing what makes your company unique. Section 1: What is an

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Healthcare

Navigating the Candidate Journey in Recruitment

Understanding the path potential candidates take, from discovering your company to applying for a job to actually starting, is crucial in recruitment marketing. This path, known as the Candidate Journey, is a pivotal element in attracting and engaging the right talent in the right place at the right time and, most notably, with the right marketing message. But what exactly entails this journey, and how can it be optimised to

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Mastering the Art of Candidate Personas in Recruitment

In the ever-evolving landscape of recruitment, understanding your ideal candidate is crucial. This understanding is encapsulated in what we call a ‘Candidate Persona’ – a key element that can significantly refine your recruitment strategy. But what exactly is a Candidate Persona, and why is it so important in modern recruitment practices? Section 1: What is a Candidate Persona? A Candidate Persona is a semi-fictional representation of your ideal candidate. This

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