Consistency in Social Media: The Unspoken Promise

Hey there, digital explorers!  Let’s dive into a topic that’s as essential as your morning coffee – consistency. Picture your all-time favourite TV series. The thrill of waiting for the next episode, the anticipation, the routine of it. Now, imagine if it aired sporadically, leaving you hanging. Annoying, isn’t it? That’s precisely how your audience feels with inconsistent social media posts.

The Magic of Regular Posting:

Predictability is Comfort: Just like your weekly TV binge, a consistent posting schedule gives your audience something to look forward to. It’s akin to setting a weekly coffee catch-up and never flaking. They’ll cherish it, and you’ll see it in their engagement.

Being the Go-To Brand: Show up often (but not too much), and you’ll be the first name that pops in their minds when they need what you offer. It’s the digital equivalent of being everyone’s favourite coffee shop barista.

Engagement Galore: Regular posts pave the way for consistent engagement. Every like, share, or comment boosts your brand’s visibility. It’s like hosting a party – the more engaging your topics, the bigger the crowd.

Planning and Scheduling: Your Digital A-Team:

The Content Calendar: Think of this as your social media blueprint. It’s a bird’s eye view of your posts, ensuring you’ve got a balanced mix – some fun videos, engaging polls, and of course, valuable content. It’s your digital meal prep!

Scheduling Tools to the Rescue: Platforms like Buffer or Hootsuite are your backstage crew. Set your posts, decide the time, and let these tools work their magic. Whether you’re hiking up a mountain or sipping margaritas on a beach, your content goes live, right on cue. It’s automation at its finest!

In the vast realm of social media, consistency is more than just a strategy; it’s a commitment. It’s your silent promise that you’re always there, offering value, entertainment, and insights. So, gear up, chalk out that plan, and let your content flow seamlessly. Here’s to being consistently awesome!

The Golden Rule of Recruitment Posting: Value, Value, Job Ad

Alright, fellow digital navigators!  Let’s unravel a secret recipe that’s been making waves in the recruitment world. When it comes to posting about recruitment on social media, there’s a rhythm, a pattern, a method to the madness. And it goes like this: Value, Value, Job Ad.

Why This Sequence? Let’s Break It Down:

First Value Post – Building Trust: Your first post should be all about offering value to your audience. Maybe it’s a tip about acing interviews, or perhaps it’s a behind-the-scenes look at a day in the office. This post is your handshake, your first impression. It’s you saying, “Hey, we’re here to offer something meaningful.”

Second Value Post – Cementing Your Position: Double down with another value post. This could be an employee testimonial, a success story, or insights into your company culture. It’s all about reinforcing your brand’s value proposition. Think of it as the second layer of trust, making sure your audience knows you’re not just about job listings.

The Job Ad – The Grand Reveal: After two value posts, your audience is warmed up, engaged, and trusts your brand. Now’s the time to introduce them to that job ad. It’s not just another post; it’s an invitation. An invitation to be a part of your story, your journey. And because you’ve built up to this moment with value, this job ad doesn’t come off as salesy or pushy. It feels organic, genuine, and enticing.

Why Does This Work?:

It’s Not Pushy: By offering value first, you’re not immediately asking something from your audience. You’re giving before taking, and that’s a game-changer.

Builds a Narrative: This sequence tells a story. It takes the audience on a journey from getting to know your brand, understanding its values, and finally, seeing an opportunity to be a part of it.

Higher Engagement: Value posts are more likely to be shared, liked, and commented on. By the time you post the job ad, you’ve got an engaged audience ready to see what you have to offer.

In the dynamic dance of social media, the Value, Value, Job Ad sequence is like a perfectly choreographed routine. It’s elegant, effective, and evergreen. So, the next time you’re thinking of posting that job ad, remember to lead with value. It’s the golden ticket to recruitment success!

Related Article


Navigating the Candidate Journey in Recruitment

Understanding the path potential candidates take, from discovering your company to applying for a job to actually starting, is crucial in recruitment marketing. This path,

Make Appointment

Recruitment Marketing Questionnaire

Hi, Please answer these quick questions to help us understand your current Recruitment Marketing strategy, what types of recruiting content you create and where you share content.

Get In Touch