Hey there, curious reader! Ever heard of influencer marketing? If you’re scratching your head, don’t worry. By the end of this post, not only will you be well-acquainted with the term, but you’ll also discover a surprising twist related to recruitment. Let’s dive in!
What is Influencer Marketing?
In the simplest terms, influencer marketing is like getting a recommendation from a friend. But in this case, that ‘friend’ is someone with a significant online following who can influence the decisions of their audience. Brands collaborate with these influencers to promote their products or services.
The Recruitment Twist
Now, you might be wondering, “What does this have to do with recruitment?” Well, just as brands use influencers to market their products, companies can leverage influencers to attract potential candidates. And here’s the twist: these influencers might already be working for you!
Your Employees: The Unsung Influencers
Your employees are the heart and soul of your organisation. They know the ins and outs, the culture, the challenges, and the triumphs. Who better to spread the word about what it’s like to work at your company?
The Numbers Game: Let’s play with some numbers for a moment. Imagine your organisation has 100 employees. If each one has an average of 500 friends on Facebook and followers on Instagram, that’s a potential reach of 50,000 people! And remember, that’s just the first-degree connections. Think about the ripple effect when their friends share or engage with the content.
Authenticity Matters: People trust recommendations from those they know. When your employees share their positive experiences, it comes across as genuine and authentic, making it more impactful than any advertisement.
Building a Brand Ambassador Program: Consider creating a program where employees are encouraged to share their experiences, stories, and company culture on their personal social media platforms. Provide them with guidelines, but let their unique voices shine through.
Benefits of Employee-driven Influencer Marketing in Recruitment:
- Cost-Effective: Unlike traditional advertising or hiring influencers, leveraging your employees’ networks is relatively inexpensive.
- Higher Quality Referrals: Employees understand the company culture and are likely to refer candidates who’d be a good fit.
- Boosts Employee Morale: Recognizing and valuing your employees as influencers can boost their morale and sense of belonging.
In Conclusion:
Influencer marketing isn’t just for selling products. It’s about building genuine connections and trust. And when it comes to recruitment, who better to trust than the very people who make up the heart of your organisation? So, next time you’re thinking of innovative recruitment strategies, remember to look inwards. Your next big influencer might just be a desk away!
Happy recruiting and happy influencing!
